12 Days Christmas Marketing Guide: Spread Holiday Cheer & Boost Sales

Aesthetics design of 12 Days Christmas Marketing guide.

Get ready to jingle your bells, marketers! The holiday season is upon us, and it’s time to unleash the magic of Christmas marketing. To help you navigate the festive season and maximize your holiday marketing efforts, here’s a 12-day guide packed with creative ideas and actionable strategies.

Day 1. Deck the Halls with Data 

Analyse your past holiday campaign data to understand customer behaviour and identify areas for improvement. Segment your customers based on demographics, purchase history, and engagement levels to personalise your messaging and offers.

Day 2. Double Up on Deals

Offer special discounts and promotions throughout the holiday season. Consider running limited-time offers, early bird specials, and flash sales to create a sense of urgency and encourage purchases.

Day 3. Create a Festive Email Marketing Drip

Plan and create an email campaign sequence that resonates with the holiday spirit. Incorporate holiday themes into your email campaigns. Share gift guides, holiday recipes, festive videos, and heartwarming customer stories in your festival email drip

Day 4. Automate Your Customer Journey Engagement

The festive season presents a unique opportunity for businesses but managing the increased demand and ensuring a seamless customer experience can be challenging. This is where automation proves invaluable, just as seen here.

By automating key stages of the customer journey during the festive season, you can unlock a world of efficiency, engagement, and increased sales.

Day 5. Ring in the Retargeting Bells

Target those who abandoned their carts or have not done business with you in a while with personalised retargeted campaigns via Emails, SMS, or WhatsApp. 

Day 6. Be Like Santa

What is Christmas without Santa and have you ever seen a Santa without a gift bag? Offer special discounts, cashback rewards, and sign-up bonuses to incentivize new users.

Day 7. Spread Holiday Cheer in Emails

Design captivating email campaigns that capture the spirit of the season. Offer personalised recommendations, highlight gift-giving ideas, and share heartwarming stories. Don’t forget to sprinkle in some holiday humor and festive visuals!

Day 8. Don’t Forget SMS Santa

Ensure SMS is part of your Christmas marketing channel. Many people may not want to check their emails during the holiday season but SMS marketing campaigns can make a world of difference. 

Day 9. Analyse and Adapt

Keep track of your campaign performance and analyse key metrics like total revenue, conversion rates, and retention rates. Adapt your strategy on the fly to optimise your campaigns for maximum impact.

Day 10. Celebrate Each Purchase With a Thankful Heart

Show your appreciation to customers for their purchases. Send personalised thank-you emails, offer exclusive post-purchase discounts, and encourage them to share their experiences with friends and family.

Day 11. Make it a Merry Christmas

Christmas is an emotional season. It’s the time of the year when people spend time with families and friends to create memories. Use the emotions the season brings to spice up your marketing campaigns. Include a feeling of nostalgia, joy, or pure happiness as it pays to put heart into your marketing this Christmas season. 

Day 12. Reflect and Reimagine

The holiday season is a valuable learning experience. Take time to reflect on your marketing successes and identify areas for improvement. Use your learnings to plan even better campaigns for the next holiday season and beyond.

Bunce is your go-to multi-channel marketing platform to send, analyse, and automate your business communications to boost sales this holiday season. You get insights based on real time data about your customers to help you target relevant and personalised messages to them. Sign up on Bunce to spread some holiday cheers and boost sales!

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